T3 India

Photography

Polaroid Partners with Luxury Personified

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Polaroid, announced the entry in India. The brand has positioned itself in the growing instant photography market, capitalizing on India’s youth and photography enthusiasts who are attracted to physical prints and nostalgia.

Polaroid offers a range of products in India, including instant cameras like the Polaroid I -2,  Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. These cameras feature autofocus, double exposure, and eco-friendly designs, catering to both hobbyists and professionals.

“We are thrilled to expand our brand footprint in India, a market that embodies creativity and innovation. Our partnership with Luxury Personified marks an exciting chapter for Polaroid, as we aim to create new milestones in the instant photography industry. Together, we look forward to inspiring a new generation of photographers and storytellers through our unique blend of brand history and modern technology.” – Monica Tsang, Vice President of Polaroid Asia-pacific. 

Polaroid products are widely available on Indian e-commerce platforms such as Amazon India, Flipkart, Imaging Stores, LFR’s and specialty stores.

Mr Kush Malik, Partner, Luxury Personified  says“ Our collaboration with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike.”

“Partnering with a Polaroid opens doors to creative collaboration and innovation. Together, we can push the boundaries of visual storytelling, enhancing the way we capture and share our world.” Adds Mr Luv Malik, Partner Luxury Personified.

Canon Launched its Booth at the Broadcast India Show 2024

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Canon, reaffirmed its commitment to videography and broadcasting by unveiling its most expressive booth at the 33rd edition of Broadcast India Show 2024, held at the Jio World Convention Centre from October 17th to 19th. The Broadcast India Show, an interactive platform highlighting global innovations in infotainment technology, provides a unique opportunity for industry professionals to connect and experience cutting-edge advancements first-hand. Leveraging the same, Canon showcased its complete ecosystem of imaging solutions under one roof, from cinema and professional video to mirrorless and PTZ cameras, alongside an extensive range of RF and Cine lenses.

The inauguration of the booth was also graced by the presence of National Award-winning cinematographer Sudeep Chatterjee, renowned for his remarkable contributions to both Hindi and Bengali cinema. With a distinguished career spanning over two decades, Chatterjee has collaborated with some of the industry’s most acclaimed directors, contributing to a long list of critically acclaimed and commercially successful films such as “Gangubai Kathiawadi,” “Padmaavat,” “Bajirao Mastani,” and “Chak De India.” Additionally, Canon hosted prominent Indian film director and screenwriter, Hanu Raghavapudi as a special guest on the inaugural day of the event. Renowned for his exceptional storytelling and distinctive cinematic style, he has directed notable and critically acclaimed films such as Sita Ramam.”

In addition to its advanced product lineup, Canon’s immersive booths created real-life scenarios for visitors to experience the exceptional capabilities of Canon’s imaging technology across diverse applications. This year’s booth featured groundbreaking innovations such as the newly launched EOS C80 and EOS C400 cinema cameras, as well as the latest EOS R Series models, including the EOS R1 and EOS R5 Mark II. Canon also highlighted its broadcasting capabilities with the advanced RC-IP1000 remote camera controller. Additionally, riding on the success of its Canon North Star initiative, Canon presented a range of products from key Canon North Star partners like Aputure, Sennheiser, and Mo-SYS, reinforcing its position as a provider of comprehensive, end-to-end solutions to enable customers in setting up complete studio operations.

Commenting on Canon India’s participation, Mr. Toshiaki Nomura, President & CEO, said, “At Canon India, we are driving a video-first strategy focused on delivering cutting-edge products and solutions that meet the fast-paced, ever-evolving needs of the video industry. Our participation at the Broadcast India Show 2024 underscores our commitment to offering innovative, end-to-end imaging solutions that cater to the growing demands of virtual productions, high-end cinema, OTT platforms, VR, and live broadcasting for TV stations. The unveiling of our EOS C80 and C400 cameras, along with our advanced EOS R Series models, sets new benchmarks for quality, versatility, and reliability in dynamic production environments. We are excited by the overwhelming response from professionals across sectors and look forward to leading the way in shaping the future of the video and broadcast industry.”

The Showcase of Latest Canon Innovations `

  • Cinema Prowess: Canon India introduced the EOS C80 and EOS C400, two recently unveiled additions to the Cinema EOS lineup. The compact EOS C80, available in November, features a 6K full-frame sensor and unmatched mobility. The EOS C400, designed for live productions, offers superior visual quality and advanced interface capabilities, setting a new standard for the broadcast industry.
  • Strengthened EOS R Series: The EOS R1 and EOS R5 Mark II were key highlights in Canon’s legendary EOS R Series. The EOS R1 is designed for action photography and media professionals requiring reliability in challenging conditions, while the EOS R5 Mark II redefines video and photography workflows with its 8K RAW recording and innovative AF features.
  • Advanced Remote PTZ Cameras and Solutions: Canon showcased the RC-IP1000, an advanced remote camera controller, along with a range of PTZ cameras (CR-N700, CR-N500, CR-N300, and CR-N100,) tailored for sectors including corporate, broadcast, and event management, offering unparalleled clarity and seamless workflows for professional video production environments.

Mr. Vishesh Magoo, Assistant Director, Imaging Communication Business, Canon India, highlighted the technical edge Canon offers, “With the EOS C80 and C400, we are empowering professionals in the fields of OTT, cinema, advertising, documentaries, events, broadcasting, and premium podcasting to deliver exceptional visual content with mobility and precision. Canon’s ongoing focus on virtual production and immersive experiences, combined with our advanced EOS R Series, reinforces our commitment to providing cutting-edge technology for both cinematic and broadcast professionals. We are excited to be at the forefront of driving the future of video production with these powerful tools.”

Immersive Experience Zone

Canon’s booth further captivated attendees with its immersive experience zones, designed to showcase how Canon’s technology excels in diverse real-world scenarios:

  • Virtual Event Zone: A live chroma experience with a model simulating an event, allowing attendees to observe how Canon’s cameras seamlessly integrate with VR technology and live green screen effects.
  • Cinema EOS Zone: A haunted house-themed setting, inspired by OTT-style productions, demonstrated Canon’s exceptional image quality for high-end cinematic projects.
  • EOS R System Zone: Modeled to bring alive the grand cinematic vision, this zone allowed visitors to experience the filmmaking features of the EOS R cameras in a richly detailed, dramatic setup.
  • Low-Light Zone: A dimly lit environment where attendees explored the low-light photography and videography capabilities of Canon cameras, capturing stunning images in challenging lighting conditions.

Canon North Star Partnership Ecosystem

Further enhancing the booth’s appeal, Canon India featured products from its Canon North Star alliance partners. Launched earlier this year, Canon North Star brought together industry-leading solutions from partners like Aputure, Sennheiser, Atomos, EIZO, and new partner Mo-SYS from London. Together, these solutions offer a comprehensive ecosystem for creators, from cameras and lighting to audio and storage, providing complete advisory and technical solutions for professional studio setups.

The booth also hosted a series of technical sessions by Canon Masters and Canon North Star experts, offering visitors in-depth insights into Canon’s cutting-edge technology and workflows for cinema, broadcast, and beyond.

Lexar organizes workshops across India 

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Lexar, has recently organized multiple workshops across Northern, Eastern, and Western parts of India, in collaboration with prominent photographers and studios. These workshops saw enthusiastic participation from over 150 professional photographers across India, where participants were equipped with essential knowledge and photography tips and tricks. The sessions were meticulously designed to cater to different facets of photography including Fashion, Travel, Portraits, and more. 

Through these workshops, Lexar focused on establishing direct connections with photographers and end-users, thereby facilitating the introduction of their latest memory offerings. The company aimed to enhance awareness of its innovative technology upgrades, emphasizing the blazing speeds and substantial capacities present in each of its memory solutions. By engaging directly with users, Lexar gained a deeper insight into their specific needs and preferences, ensuring their products effectively meet the demands of their consumers in the Indian market.

Commenting on the same, Fissal Oubida, General Manager of Lexar Co. Ltd, said, “We are committed to engaging closely with our consumers through extensive workshops and participation in consumer-centric exhibitions across India. At Lexar, understanding our consumers is paramount. Our robust R&D efforts are fueled by direct consumer feedback and supported by extensive testing in our state-of-the-art facilities. All Lexar products are rigorously tested across a wide range of devices including cameras, drones, video cameras, laptops, and mobile phones to ensure unparalleled quality, reliability, and data security. Our dedication to innovation and consumer trust is incomparable.”

Lexar has recently won the prestigious Red Dot Awards 2024, further solidifying its excellence in design and technology. Lexar is currently preparing to launch its highly anticipated Gold, Diamond, and Silver Plus range of memory cards in the Indian market soon. These new offerings provide blistering-fast maximum read and write speeds, and are meticulously designed to deliver exceptional performance and reliability, tailored to meet the diverse needs of photographers and content creators.

Nikon announces winners of “Wonders Of the Wild” Contest 

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Nikon announced the top three winners for the first season of the ‘Wonders of the Wild’ Contest held in collaboration with Worldwide Fund for Nature -India (WWF – India). 

Nikon offers a range of lenses and cameras suitable for wildlife photography, catering to both amateurs and professionals. Equipped with unique features such as auto focus, sensor size, frame rate and weather sealing these top tier lenses and mirrorless cameras are designed for wildlife photographers experience with the wild.

Judging the entries was a  panel of the jury that consisted of seasoned professionals, including “Mr. Shaaz Jung – aka big cat specialist, Nikon Z Ambassador, Director of Photography for the National Geographic feature film titled “The Real Black Panther”, and Ms. Latika Nath, also known as ‘The Tiger Princess of India’, a renowned Wildlife photographer, Wildlife conservationist, and Nikon Creator. Completing the esteemed panel was Mr. Kallol Mukherjee, a distinguished Nikon creator and acclaimed wildlife photographer with multiple awards to his credit.

The winners were selected post a stringent and meticulous evaluation process judged by the distinguished jury panel and through live voting.  The top three winners received prizes worth Rs. 8 lakhs in recognition of their exceptional skills and talent. The winner of the contest Mr. Abhinandan Sharma from Haryana won a powerful and versatile mirrorless camera, Nikon Z 8 worth INR 3,43,995/- as a grand prize. The first runner-up Mr. Sadanand Koppalkar from Pune received the NIKKOR Z 400mm f/4.5 VR S lens worth INR 2,93,995/- and the second runner-up Mr. Tanmoy Das Karmakar from Kolkata took home the NIKKOR Z 180-600mm f/5.6-6.3 VR lens worth INR 1,69,995/-. Furthermore, the top ten entries were awarded exclusive WWF-India Nature Store Merchandise.

Cheering the winners Mr. Sajjan Kumar, Managing Director, Nikon India Private Limited, said “With our first ever contest we have tried to bring People and the Planet together. We are delighted to congratulate the winners of the ‘Wonders of the Wild’ contest and commend all participants for their passion and dedication towards wildlife. We offer our heartfelt thanks to all the participants, judges, and our esteemed partners for making the first season of this contest a resounding success. Through this collaboration with WWF-India, we aim to raise awareness about the importance of wildlife conservation and inspire people to protect our planet for the upcoming generations.”

Sony Introduces Sony Women in Technology Award with Nature

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Sony Group Corporation (Sony) and Nature have partnered to launch the “Sony Women in Technology Award with Nature.” The inaugural award, open for applications from today, will recognize three outstanding early to mid-career women researchers in technology (including science, engineering and mathematics) whose work is driving positive impact on society and the planet. 

With women comprising less than a third of technology roles in the global workforce, Sony and Nature will use this award to champion promising women researchers during crucial phases in their research and career development. The winners of the award will be announced in early 2025.  All three winners will each receive a prize of $250,000 U.S. Dollars to support and accelerate work related to their research and a chance to showcase their research work and achievements on nature.com. 

Comment from Hiroaki Kitano, Senior Executive Vice President and CTO, Sony Group Corporation

“At Sony, we build technology for creators. We believe that creators are not just artists, but also scientists and engineers – people who are actively working to build an inspiring future. Technological breakthroughs and innovations to make them work in the real world, solving problems, and exploring new opportunities call for the highest level of creativity. To achieve this creativity, diversity of expertise and experiences is essential. We are excited to launch the “Sony Women in Technology Award with Nature” to support outstanding female researchers at a critical stage in their careers and delighted to work with Nature on this important initiative. We are thrilled to launch this program as part of our broader endeavor across Sony to support diversity in creative and technical fields.”  

Comment from Magdalena Skipper, Editor in Chief, Nature  

“Research and technology have a key role in setting the agenda in how to address and tackle some of our world’s most pressing challenges.  Yet, of those who pursue research as a profession, only around 30% are women, and when it comes to technology, women are less than a fifth of those currently working in this sector. It should be everyone’s responsibility to support women in research and technology. Their contributions bring much needed diversity and inclusion and deserve to be celebrated. If we are to see a technology sector that continues to innovate and think creatively, we need more women in active research and engineering. At Nature we are in a unique position to help support that change. Through this new award with Sony, we can provide a global platform to celebrate the work of emerging women researchers and engineers who may otherwise go unheralded. Women who, through their work, are driving positive change for the planet and society need new opportunities to showcase their work and be awarded for it.” 

Applications for the award will be accepted from March 6 through May 31, 2024. Submissions will be evaluated by a judging panel of independent, esteemed technologists, scientists and experts from across the globe, including Nature Editor-in-Chief Dr. Magdalena Skipper as well as Dr. Hiroaki Kitano, CTO of Sony Group Corporation. Each application will be judged on the merits of ambition, innovation, conceptual excellence, impact and social significance.

Eligibility Details 

  • The award is open to applicants who self-identify as women and conduct research and development in technology, encompassing domain experts across all fields of mathematics, science, and engineering. An inclusive definition of “woman” and “women” applies, welcoming trans women, genderqueer, and non-binary people.
  • Eligible researchers working within a university, research institute, or university spin-out company are encouraged to apply. This includes part-time and contract workers; a PhD is not a prerequisite in eligibility criteria. 
  • All three winners will be selected from early to mid-career stage (less than 25 years from undergraduate degree), with at least one from early career stage (less than 15 years from undergraduate degree).