VANDYTHEPINK and ASICS proudly present their latest collaboration, introducing two distinct colorways of the iconic ASICS GEL-KAYANO™ 12.1 sneaker – a longtime favorite of founder Vandy Son and one of ASICS’ most recognizable silhouettes.
Inspired by Vandy’s first 17 years growing up in Korea and the following 20 years in America, the collection tells the story of two cultures that have shaped both the designer and VANDYTHEPINK. Rather than simply combining colors and materials, the collaboration reflects memories, identity, and the small cultural details that often go unnoticed.
At the heart of the project is a tribute to “Aiseu-Keki” (아이스케키), one of Korea’s most nostalgic terms for frozen treats. Long before convenience stores were lined with endless varieties of ice cream, people of all ages would gather around neighborhood vendors on hot summer afternoons to buy an 아이스케키. For many Koreans, it wasn’t just about the frozen treat itself. It represented carefree summers, friendships, and some of their earliest childhood memories.
Growing up in Korea, Vandy experienced those same moments before moving to the United States at the age of seventeen. Throughout his career, he has transformed everyday nostalgia into collectible design, and this collaboration continues that philosophy by celebrating a piece of Korean culture that shaped his childhood while introducing its story to a global audience.
The collaboration features two unique colorways. The Vanilla edition will be available at ASICS official website, ASICS store in DLF Mall of India and select retail partners, while the Chocolate edition will be available exclusively through VANDYTHEPINK Direct to Consumer channels, making it the rarest expression of the project.
Every detail throughout the collection was created with intention. Hidden references to Korean culture are woven into the footwear and custom packaging, marking the first time a Korean brand has incorporated Hangul onto a GEL-KAYANO™ 12.1 From subtle Korean phrases on the shoes to details printed on the shoebox, these elements are intentionally understated, rewarding those who take a closer look and encouraging wearers to discover the story hidden throughout the design.
The collaboration also reflects the duality of Vandy’s life. The first 17 years spent in Korea laid the foundation of his identity, while the following 20 years in America shaped his creative vision and the global brand VANDYTHEPINK has become. Rather than choosing one culture over the other, the collection celebrates both equally, blending Korean nostalgia with American streetwear through thoughtful storytelling and craftsmanship.
Rooted in South Korea. Shared with the world.
The limited-edition ASICS x VANDYTHEPINK Vanilla colorway will be available from 14th August 2026 on the official ASICS India website, ASICS store in DLF Mall of India and select retail partners for INR 18,999.
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