Beats and Nike announced the first hardware collaboration in their shared history: Powerbeats Pro 2 – Nike Special Edition. In a landmark design shift, Beats has —for the first time—shared its iconic earbud real estate with a partner, featuring the Nike Swoosh on the right bud and the signature Beats “b” on the left.
The limited-edition release marries Nike’s high-energy “Volt” color palette with the industry-leading audio tech of the Powerbeats Pro 2. The result is a performance tool built to bridge the gap between elite sport and street style.
The Nike Special Edition arrives in a striking matte black, Volt-speckled charging case. Upon opening, users are greeted by Nike’s “JUST DO IT” mantra printed inside the lid. While the aesthetic is new, the internals are pure power:
- Pro-Level Sound: Adaptive Active Noise Cancelling (ANC) and Transparency mode
- Biometric Integration: Built-in Heart Rate Monitoring that syncs seamlessly with the Fitness app
and Nike Run Club1 - Athlete Endurance: Up to 45 hours of battery life with the charging case and IPX4-rated sweat and
water resistance2 - Secure Fit: Signature wrap-around earhooks designed to stay put from the weight room to the 18th
green
“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports the attributes of today’s athlete,” said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike—and celebrating
ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits.”
To accompany the launch, Beats tapped longtime brand ambassador LeBron James for a comedic
campaign that proves you don’t need to be perfect to play. In “Keep Your Head in The Game,” James
hits the green with less-than-elite golf skills—but with Powerbeats Pro 2, he tunes out the critics (played
by professional golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett) and embraces the
game on his own terms.
“When two iconic brands like Beats and Nike come together, it’s more than a collaboration—for me, it’s
family,” said LeBron James. “I’ve been part of the Beats journey since day one with the original
Powerbeats, and the Powerbeats Pro 2 represent everything I need in my daily routine, whether I’m
training, recovering, or just living life. These aren’t just my go-to earbuds—they’re built for anyone who
refuses to compromise on performance.”
Pricing and Availability
Powerbeats Pro 2 – Nike Special Edition will be available to purchase on Friday, March 20, for 29900
INR at Apple.com in the United States, United Kingdom, China, Japan, Germany, Canada, Australia,
Singapore, France, Spain, India, Switzerland, the Netherlands, and Hong Kong. It will also be
available at Nike.com in the United States and select Apple Store locations in the United States, United
Kingdom, China, and Singapore. In India, it will be available online.
New York
SoHo
Fifth Avenue
World Trade Center
Grand Central
Downtown Brooklyn
Williamsburg
West 14th Street
Upper West Side
Upper East Side
Los Angeles
The Grove
Beverly Center
Tower Theatre
Third Street Promenade
Century City
Manhattan Village
Chicago
Michigan Avenue
Lincoln Park
Miami
Aventura
Dadeland
Lincoln Road
Brickell City Centre
Miami Worldcenter
The Falls
London
Covent Garden
Regent Street
Brent Cross
Brompton Road
Battersea
Stratford City
White City
Shanghai
Shanghai iapm
Singapore
Marina Bay Sands
Orchard Road
Jewel Changi Airport
Leave a Reply