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Ashu Virmani Joins TP-Link India as National Head of Alliances

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TP-Link India, a leading provider of networking and connectivity solutions, has appointed Ashu Virmani as the National Head, Alliances, as part of its strategic efforts to strengthen its enterprise networking business. With Ashu leading the alliances, the company aims to establish key partnerships with major industry players.

Bringing over 25 years of experience in strategic alliances, enterprise solution selling, and
business development, Ashu is a valuable addition to the TP-Link team. “We are excited to welcome Ashu to our team,” said Mr. Sanjay Sehgal, Director & COO of TPLink India. “His strategic vision and deep industry expertise will be pivotal in driving our growth through Tier 1partners in the enterprise segment.”

Ashu has a strong track record of executing large-scale business strategies, forging impactful
partnerships, and leading enterprise growth initiatives. Based in Delhi, Ashu will focus on strengthening alliances, expanding business networks, and executing TP-Link India’s partner led Enterprise growth strategy. A post graduate in marketing, Ashu has earned multiple industry certifications. His expertise in
building strong relations, partner management, and market intelligence will further strengthen TP-Link’s position in the industry through alliances. On the personal front, Ashu is an explorer at heart, and finds solace in the rhythms of nature. He is an avid photographer and captures nature which helps him manage work-life balance.

Nu Republic launches Cyberstud X8 wireless earbuds

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Nu Republic®, announces the launch of the Cyberstud X8 True Wireless Earbuds—your ultimate sidekick for killer sound, bold vibes, and non-stop action.

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Unleash futuristic vibes with metallic paint and bold mecha-inspired design. The metallic finish adds a sleek, premium feel, while the mecha aesthetics bring sharp edges, dynamic lines, and tech-driven energy. Perfect for those who crave innovation and love to stand out, this design embodies power, precision, and modernity. Whether it’s gear, gadgets, or accessories, this style screams next-gen cool

Packed with X-Bass® Technology, the Cyberstud X8 brings bass so deep it practically vibrates your ears. Whether you’re gaming with 40ms low latency or vibing to your favourite tracks in dual modes (Game/Music), the audio hits differently—sharp, immersive, and next-level.

With ENC and dual mics, your voice will be crystal clear on every call, even when the world around you isn’t. And with LED lights, these earbuds give off pure cyberpunk energy, making you stand out whether you’re in a meeting or a gaming marathon.

The 56hrs* playtime means these buds keep going as long as you do. Plus, with splash and sweat resistance and type-c fast-charging case, you’re always ready to roll, no matter the hustle. Designed for all-day comfort, the Cyberstud X8 is your ride-or-die companion for gym sessions, commutes, or lazy days.

Snag them now at just INR 899 on www.nurepublic.co or your fav ecommerce platforms —because life’s too short for boring earbuds.

Standout Features: Always on 56hrs* playtime | ENC | X-Bass® technology | Dual Mics | Touch Controls | 40ms low latency | Dual Mode (Game/Music) | Splash and Sweat Resistance | Voice Assistance.

TP-Link shows Indian partners its local manufacturing

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TP-Link India Pvt Ltd, successfully hosted a two-day factory visit for its valued partners from across the country on January 6th and 7th, 2025. The event brought together 60 partners and around 10 senior and mid-management team members from TP-Link India. This initiative was aimed to strengthen relationships and showcase the company’s ‘Make in India’ manufacturing capabilities.

Under the theme “Together Power the Future,” participants were given an exclusive tour of state-of-the-art manufacturing plants in Silvassa and Daman. The visit highlighted the company’s advanced production processes, stringent quality standards, and dedication to expanding local manufacturing operations.

The journey commenced with a tour of the Silvassa plant, where partners observed cutting-edge manufacturing technologies in action. The first day concluded with a gala dinner at Hotel Deltin, Daman, where TP-Link’s leadership outlined their vision and growth strategies for 2025. On the second day, partners visited the Daman manufacturing unit, further solidifying their trust in the company’s production capabilities. The visit also offered an opportunity for interaction with the manufacturing team, who shared behind-the-scenes insights into their operations.

Sanjay Sehgal, Director & COO of TP-Link India, addressed the partners, expressing confidence in the visit’s impact and said “We believe the tour provided valuable insights and reinforced confidence in our solutions. At TP-Link, we are firmly committed to the ‘Make in India’ initiative. Currently, 91.5% of our sales come from Made-in-India products, and we aim to increase this to 96% by the end of the year.”

He further added, “Beginning 2026 our aim is to export products made in India to TP-Link OBUs in Asia Pacific”.

Visiting partners were equally ecstatic and elated at the opportunity provided and a few of the members shared their views.

Dr. Nilesh Thakare, MD and Co-Founder, Daccess IT Infra Pvt Ltd, Pune, Maharashtra, expressed his appreciation: “I thank TP-Link team! The factory visit was superb. The arrangements were impeccable, and it was a truly superb experience. Witnessing the Make-in-India manufacturing process of Wi-Fi APs, switches, and other products firsthand was truly insightful. The hospitality, food, and fun were all top-notch. I look forward to a long-term relationship.”

Debasis Behera, Trioline Tech Solutions, Bhubaneswar, Odisha, added: “Thanks Team TP-Link for arranging such an insightful factory visit. Witnessing the entire process of assembling in both factories was really amazing. Hoping to see 100% products, including chips and PCBs, manufactured in India soon. Returned back home with lots of good memories and learnings and further strengthening relationship with the brand.”

TP-Link Opens a New Branch Office in Chennai

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TP-Link, announce the grand opening of its new branch office in Chennai. This marks a significant milestone in TP-Link’s expansion strategy, underscoring its commitment to deliver world-class networking solutions to the southern region of India.

1The new office is located at 150/98 Singanna Chetty Street, Chintadripet, Chennai – 600002.

Mr. Savio Almeida, GM – Marketing TP-Link India, commented on the occasion

The launch of our Chennai branch is a pivotal step in TP-Link’s mission to expand our reach and deliver unparalleled service across India. Chennai’s dynamic tech landscape and strategic relevance make it an ideal location for strengthening partnerships and catering to the evolving needs of our customers. We’re eager to bring our innovative networking solutions to the forefront, ensuring seamless connectivity and unmatched support across Southern India.

A New Era for TP-Link in Chennai

TP-Link’s new Chennai branch will serve as a critical hub for providing enhanced customer support, facilitating closer interactions with our partners, and delivering faster, more efficient services to our customers in the region. This strategic move will not only strengthen our market presence but also help us to better understand and respond to the unique needs of our clients in Southern India.

Why Chennai?

Chennai, known for its vibrant IT sector and burgeoning tech-savvy population, presents an ideal location for TP-Link to deepen its roots in India. The city’s strategic importance as a major business and technology hub aligns perfectly with TP-Link’s vision of empowering businesses and households with reliable and cutting-edge networking solutions.

ASUS Hosts Ahead of the Game Event during during Gamescom 2024

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ASUS Republic of Gamers (ROG) hosted an exclusive Ahead of the Game event during Gamescom 2024, where it launched a stellar lineup of the latest gaming products in the ASUS and ROG stables, including cross-series Advanced AI PC-ready AMD X870E / X870 motherboards, an upgraded AIO cooler, new gaming gear, two 26.5-inch QHD OLED gaming monitors, several WiFi 7 networking solutions, and two premium power supplies. These products are all designed to keep gamers one step ahead of their rivals on the performance curve.

The new X870E / X870 motherboards unlock the powerful AI capabilities of the new AMD Zen 5-based Ryzen™ 9000 Series processors. The comprehensive lineup includes models for every skill level, every project, and every budget: alongside the ROG Crosshair X870E Hero are the ROG Strix X870E-E Gaming WiFi, ROG Strix X870-F Gaming WiFi, the white ROG Strix X870-A Gaming WiFi, and the mini-ITX ROG Strix X870-I Gaming WiFi. Rounding off the lineup are the TUF Gaming X870-Plus WiFi, the Prime X870-P WiFi, and the ProArt X870E-Creator WiFi.

These innovations provide enhanced performance tuning, efficient cooling, better connectivity, and user-friendly installation. Integrated AI Overclocking in ROG, ROG Strix, TUF Gaming, and ProArt models optimize CPU performance by monitoring cooler efficiency and environmental changes. Dynamic OC Switcher and Core Flex on ROG, ROG Strix, TUF Gaming and ProArt models push Ryzen processors to peak performance across various workloads. NitroPath DRAM Technology — featured on the ROG Crosshair X870E Hero and ROG Strix X870E-E WiFi — optimizes DRAM signal pathways for better stability and overclocking, enhancing overall system performance. ASUS Enhanced Memory Profile (AEMP) is also supported across the range to optimize memory settings, and USB4®, PCIe 5.0® and WiFi 7 offer the latest I/O connectivity. Plus, a host of EZ PC DIY solutions enables the easiest builds ever.

AI Cooling II is available across all series for efficient airflow and quiet operation. AI Networking II offers features like GamesFirst (for ROG & ROG Strix), CreationFirst (for ProArt), optimizes network settings for gaming and content creation, and tools like Direction Finder, Fast Check, and Traffic Monitor — a new feature that helps users track and manage their WiFi channel use to optimize network performance. Combined with WiFi 7 and ASUS WiFi Q-Antenna, these motherboards provide seamless wireless connections.

ROG, ROG Strix and ProArt motherboards feature PCIe Slot Q-Release Slim, which eases GPU removal by eliminating fiddly latches and buttons. M.2 Q-Release and M.2 Q-Slide streamline SSD installation, while the new M.2 Q-Latch simplifies the process. The Q-Dashboard in the UEFI BIOS displays motherboard connectors and installed device information, adjusting more accessible.

AIO cooling: ROG Ryujin III 360 ARGB Extreme

The ROG Ryujin III 360 ARGB Extreme AIO CPU Cooler embodies the ROG ethos of pushing boundaries, significantly enhancing cooling efficiency, noise performance, and customization options. Upgraded to Asetek’s Emma Gen8 V2 Pump from the previous 8th Gen Asetek Pump, it still retains the embedded VRM fan to assist in cooling the motherboard’s VRMs. This setup optimizes performance and unlocks limitless overclocking potential for the latest AMD CPUs.

The new ROG Daisy-Chainable ARGB Fan allows for the seamless connection of three fans’ ARGB lighting and fan control with a single cable. These fans feature an efficient motor design and the thickness has been increased to 30 mm to ensure stable airflow and optimal noise performance.

Additionally, the ROG Ryujin III 360 ARGB Extreme boasts an upgraded 3.5-inch LCD display, now with a 60 Hz refresh rate and a 640 x 480 resolution. Customizable via Armoury Crate, it can showcase vivid ROG wallpapers, personalized content, or real-time system information.

Gaming gear: Essential peripherals for the winning edge

At the event, a new collection of gaming keyboards, gaming mice and a gaming headset was unveiled, designed for maximum comfort, maximum performance and maximum gaming advantage.

The ROG Falchion Ace HFX analog gaming keyboard has a compact 65% layout in a 60% frame that masterfully incorporates arrow and navigation keys. It features premium ROG HFX Magnetic Switches for a solid feel and customizable actuation from 0.1 to 4.0 mm, ensuring instant keystrokes. With the Rapid Trigger toggle, users can conveniently achieve the fastest typing response and key repeat. Moreover, the Speed Tap mode can prioritize the last input and automatically release the previous one to eliminate any time gap for counter-strafing and ensure precise aiming, especially in FPS games. The keyboard boasts an 8000 Hz polling rate, delivering a 0.125 ms response time — up to eight times faster than competitors’ gaming keyboards. Enhanced typing experiences are ensured with integrated five-layer dampening and a silicone gasket mount design, which absorb pinging noises and provide a cushioned typing feel. Intuitive control is facilitated by a multi-function button and interactive touch panel, allowing users to set the actuation point, play/pause media, and adjust volume and keyboard lighting. The dual USB-C® ports offer flexible port placement for a tidier setup and enable quick toggling between two PCs. Additionally, the bundled keyboard cover keeps dust away from the keyboard when not in use.

TheROG Strix Scope II 96 RX Wirelessgaming keyboard features a 96% layout that retains all function and number keys in an efficient form factor, only 1 cm wider than a standard TKL keyboard, optimizing desk space. It uses pre-lubed ROG RX optical switches for consistent, wobble-free keystrokes with near-zero debounce delay. The keyboard includes additional UV-coated ABS keycaps with ROG-themed elements for a unique look and supports the ROG Polling Rate Booster[i], achieving an 8000 Hz polling rate for a 0.125 ms response time. The tri-mode connection allows for connecting up to three Bluetooth® devices, 2.4 GHz wireless with ROG SpeedNova technology, or wired USB. Sound-dampening foam absorbs pinging noises for improved acoustics. Hotkeys for Xbox Game Bar and recording, intuitive controls with a multi-function button and multi-wheel, and ergonomic design with three tilt positions and a detachable wrist rest complete the package.

The new ROG Harpe Ace Mini gaming mouse inherits the design DNA of the standard Harpe Ace, offering a offering a smaller, semi-symmetrical form factor to accommodate a wider range of hand sizes and grip styles. It also features a smooth, matte finish that provides a premium look: even during intense gaming sessions, the coating effectively handles sweat and grease, ensuring both grip and control. Weighing just 49 grams, it’s crafted from innovative bio-based nylon material. The mouse displays unrivaled performance with the 42,000 dpi ROG AimPoint Pro optical sensor, boasting track-on-glass technology to ensure that tracking stays precise and consistent on almost all surfaces. The ROG Optical Micro Switch provides instant actuation and a lifespan of 100 million clicks. ROG SpeedNova wireless technology is optimized and primed to achieve maxed-out speed and reliability in even the most demanding wireless environments, making it a solution trusted by esports players. Compatible with the ROG Polling Rate Booster (sold separately), the mouse can achieve up to a true 8000 Hz report rate in wireless and wired modes. Additional features include the ROG Omni Receiver for simultaneous connectivity with a mouse and keyboard, 100% PTFE mouse feet set, ROG mouse grip tape, and onboard control for adjusting settings directly via mouse button combinations.

A new Moonlight White version of the ROG Strix Impact III Wireless gaming mouse was also revealed, featuring dual wireless connectivity with ultrafast 2.4 GHz RF, and Bluetooth pairing for up to three devices. The mouse offers superior battery life, lasting up to 618 hours on Bluetooth and 450 hours on 2.4 GHz RF. Its Push-Fit Switch Sockets allow swapping mechanical switches to vary click force.

The new ROG Pelta Gaming Headset is a versatile tri-mode headset designed for all gamers. Featuring a brand-new oval earcup design — with intuitive earcup-mounted controls for easy settings adjustments while playing — the lightweight 309 g headset includes a three-level adjustable elastic fabric headband with breathable fabric to reduce pressure, making it ideal for long gaming sessions. The headset connects via Bluetooth, ultra-low latency 2.4 GHz RF with ROG SpeedNova wireless technology, and a USB-C wired connection. The headset is also compatible with multiple platforms, including PCs, Macs, Nintendo Switch™, PlayStation® 4 & 5, and mobile devices. It boasts 50 mm ROG Titanium-Plated Diaphragm Drivers for rich, detailed sound across a wide 20 Hz–20 kHz frequency range, and a 10 mm super-wideband boom microphone for clear, detailed voice communication even during intense comms sessions. With up to 60 hours of battery life[ii] in 2.4 GHz mode and a quick 15-minute charge providing up to 3 hours of use, gamers don’t need to worry about battery life even in competitive gameplay.

A new ROG peripherals ambassador

At the Gamescom 2024 event, ROG also announced that Demon1 (Max Mazanov) winner of VALORANT Champions 2023, will be the new ROG peripherals ambassador. Demon1, recognized as one of the brightest talents with his breakthrough performances during VCT 2023: Tokyo Maters and VALORANT Champions 2023, is now a part of Team ROG, and will be equipped with a full suite of ROG gaming peripherals. Demon1 will also be testing new ROG peripherals and offering feedback on their design and features. “Having Demon1 on Team ROG is valuable to the development of our products,” said Kris Huang, General Manager of ASUS Gaming Gear and Accessory Business Unit. “His professional insights and feedback help drive us at ROG to continue creating top-tier products that embody the core values the gaming community seeks.”

“I’m thrilled to be the product ambassador for ASUS ROG peripherals,” said Max “Demon1” Mazanov. “In esports, we’re constantly striving to improve and tackle tougher challenges daily, so it’s great to partner with a brand that shares the same dedicating in delivering the best gear for competitive players like myself. This commitment makes them the perfect fit for my journey in esports.”

Displays: Two choices for unprecedented refresh rates

Two groundbreaking 26.5-inch QHD (2560 x 1440) OLED gaming monitors were announced at the ROG event, putting unprecedented refresh rates within the reach of gamers for ultra-smooth and immersive gaming, along with a choice between anti-glare and glossy panels. The ROG Swift OLED PG27AQDP is the world’s first 1440P 480Hz OLED monitor, featuring a 26.5-inch display with an anti-glare surface, along with DisplayPort™ 1.4 (DSC) and HDMI® 2.1 connectivity. It includes ROG AI Assistant technology, including AI Shadow Boost, AI Crosshair, AI Visual, AI Sniper, and MOBA Map Helper, to enhance gaming experiences. The ROG Strix OLED XG27ACDNG is a 26.5-inch 360 Hz QD-OLED gaming monitor with an anti-reflection panel, equipped with DisplayPort 1.4 (DSC), HDMI 2.1 and USB-C with 90 W Power Delivery. In addition to their ultrafast refresh rates, both models offer a 0.03 ms GTG response time, ensuring ultra-smooth and fast visuals.

In addition to a three-year warranty, both monitors feature new OLED Care+, providing more advanced adjustable OLED settings for end users including Taskbar detection, Outer dimming control, and Global dimming control to protect the OLED panel. Furthermore, the monitors come equipped with the DisplayWidget Center for easy adjustment of OLED and new AI Visual settings. Plus, it allows users to adjust settings without using OSD menu, create custom profiles and keyboard shortcuts for quick access to your favorite setting, and optimize your display for different content. With App Tweaker, users can define display modes for specific applications.

ROG-exclusive OLED Anti-flicker technology minimizes flicker during refresh-rate fluctuations, and the Extreme Low Motion Blur (ELMB) technology provides crisper and clearer motion in fast-paced games. Both monitors also allow gamers to adjust brightness, color temperature and more in HDR mode.

Networking: Beyond fast

ASUS also announced several WiFi 7 products to elevate online or cloud gaming experiences with blazing fast speeds and extremely low latency.

The ROG Rapture GT-BE19000 gaming router features ultrafast WiFi 7 with 320MHz channels in the 6 GHz band and 4096-QAM to increase network capacity and throughput, delivering speeds up to 19 Gbps. It offers versatile WAN options, including AI WAN detection on its 2.5G or 10G Ethernet ports, and supports 4G LTE and 5G mobile tethering via USB. With Guest Network Pro, users can easily manage up to five SSIDs, set up IoT devices, and configure VPNs and parental controls. Guest Network Pro technology also includes a Gaming Network setting tailored for next-gen experiences that combines all gaming features into a single SSID and VLAN. Gamers can also take advantage of Triple-Level Game Acceleration, which prioritizes game data packets for an enhanced experience all the way from the gaming device to the game server, while AiProtection Pro, powered by Trend Micro™, ensures robust security.

The ASUS RT-BE86U router, featuring cutting-edge WiFi 7, provides dual-band throughput up to 6800 Mbps with Multi-link Operation and 4096-QAM. It includes one 10G and four 2.5G Ethernet ports for combined wired speeds up to 20 Gbps and versatile WAN options, including AI WAN detection and 4G LTE/5G mobile tethering. The powerful quad-core 2.6 GHz CPU, with a remarkable 30% efficiency boost[iii], supports demanding applications. With Guest Network Pro, AiProtection Pro and VPN for robust security, this router offers comprehensive features and seamless connectivity that is powered by MLO, delivering a robust backhaul connection for an extendable whole-home network.

For adding WiFi 7 client connectivity to existing PCs or laptops, the ROG USB-BE92 USB adapter offers ultrafast WiFi 7 speeds up to 6,500 Mbps and is compatible with all standard WiFi networks. It features a powerful 6 GHz band for less congestion and interference, delivering 3.6 times faster performance than WiFi 6 clients. Enhanced security is provided through WPA3 support, and its plug-and-play design ensures broad compatibility with Windows 10/11, supporting both USB Type-A and USB 3.2 Gen 1×1 Type-C connections for effortless integration.

 

Power supplies: Setting the standard

Two recently-announced PSUs were also showcased at the event, highlighting the comprehensive top-to-bottom coverage of the company’s gaming offerings.

The ROG Thor 1200W Platinum III features a GaN MOSFET for high efficiency and a magnetic OLED display for real-time power monitoring that’s visible in either fan-up or fan-down installations. It includes our GPU-First voltage sensing and patented intelligent voltage stabilizer for stable performance, TURBO Mode for overclocking, superior cooling with ROG heatsinks, and a 10-year warranty[iv]. The PSU is also PCIe 5.0-ready, ATX 3.1 compliant and 80 PLUS Platinum certified.

The ROG Strix 1000W Platinum model features a GaN MOSFET for superior efficiency, a patented GPU-First voltage stabilizer for stable performance, and large ROG heatsinks for reduced temperatures and noise. It includes dual ball fan bearings for durability, 0dB technology for quiet operation, and is ATX 3.1 and PCIe 5.0 ready. 80 PLUS Platinum certified, with a 10-year warranty.