Adidas and the Mercedes-AMG PETRONAS F1 Team unveil their first collection, marking the beginning of an exciting new era for motorsport. Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.
The launch sees adidas bring the best of its 75-year obsession of understanding athletes to the lanes of motorsport. Reimagining the design codes of sports and sports lifestyle, the new team wear has been carefully crafted with specific cuts, performance technologies and functionalities to optimally support each member of the team during race weekends, while unifying them – and their fans – with a central design story of black, white and shades of the iconic Mercedes-AMG PETRONAS F1 Team teal.
Blending lifestyle aesthetics and performance functionality across apparel, footwear, and accessories, the range features a comprehensive line-up for one of the leading teams in motorsport, including: –
The range features a holistic offer of special edition performance and lifestyle trainers to complete the collection. Iconic running silhouettes, Ultraboost 5 and Supernova, provide added comfort and performance in the paddock, whilst iconic adidas sneakers further allow fans to pledge their support from the sidelines and beyond. The collection is completed with a selection of technical and lifestyle caps so fans can identify themselves with their favourite team, bringing them closer together.
BIANCA MAST, PRODUCT LEAD AT ADIDAS SAID: “The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races.
We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”
GEORGE RUSSELL, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport. Their knowledge, expertise and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond.”
KIMI ANTONELLI, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”
The adidas x Mercedes-AMG PETRONAS F1 fanwear collection is available to purchase online today at https://www.adidas.co.in/motorsport, shop.mercedesamgf1.com and a worldwide selection of adidas wholesale accounts.