Staying true to the tagline, ‘isko laga dala, toh life jingalala’, Tata Sky has introduced a new way for Tata Sky subscribers to enjoy digital content. Tata Sky has launched Tata Sky Binge, which in collaboration of Amazon, will be able to enjoy digital content from Hotstar, Eros Now, Hungama Play & Sun NXT on Amazon Fire TV Stick. This service is priced at Rs. 249/month and will be part of a single subscription that also includes the DTH pack. Moreover, Binge subscribers will also get access to over 5000 titles from the Tata Sky VOD library along with favourite TV shows of the past 7 days.
At the launch of this new service, Pallavi Puri, Chief Commercial Officer, Tata Sky said,
“Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by the finest technology and packaged in the most user-friendly interface. We are now extending the superior ‘Tata Sky experience’ to the world of apps with Tata Sky Binge.
It is a unique platform that bridges internet and television content bringing a premium viewing experience of the best internet app videos to large screens. Tata Sky Binge is available to our subscribers through the world-class Amazon Fire TV Stick, which comes along with the Binge subscription. We are sure that this unique partnership will bring a new entertainment experience to life across millions of Tata Sky homes.”
Apart from this, new Tata Sky Binge subscribers can enjoy free access to Amazon Prime services.