Opera browser has been updated with a built-in ad blocker for Android, iOS and Windows Phone platforms. This isn’t just limited to mobile apps but is also available in the desktop applications across all supported platforms.
Opera claims that Opera for Android loads webpages faster than Chrome because of the ad blocker and data-compression technology. Tests conducted by the company show that Google Chrome took 14% longer than Opera to load a webpage while Adblock Browser took 79% longer. Coming to data savings, 229kb on an average was downloaded per webpage after ad removal on Chrome for Android. In comparison Chrome consumed 84% more data while Adblock Browser downloaded 3.4 times more data.
A recent research by PageFair shows that 419 million people are blocking ads on the mobile web which represents a 90% growth during 2015. It has also been seen that the number of people blocking ads on mobile is double than desktop users.
[Via Opera Blog]