Tag Heuer, the Swiss watchmaker, has announced a new partnership with FlyingNikka, a high-performance racing yacht.
Tag Heuer CEO Frédéric Arnault said of the partnership: “We are proud to be back in the sailing universe, partnering with Mills Design’s FlyingNikka, a yacht representing the pinnacle of sailing technology. TAG Heuer is a brand that shares the values of avant-garde spirit, speed, and cutting-edge design with FlyingNikka. We believe that this collaboration will enable us to push our racing boundaries further and to work on additional innovations.”
“TAG Heuer is the perfect partner for FlyingNikka,” noted Roberto Lacorte, owner of FlyingNikka. “Its commitment to innovation and precision mirrors our own, and we are excited to work together to further innovate on what we thought was possible in sailing.”
FlyingNikka is based in Punta Ala, Tuscany. At the boat’s helm will be skipper and owner Roberto Lacorte, who will race at several prestigious events in 2023, including the Regatta di Primavera in Portofino, the 151 Miglia Trofeo Cetilar in Livorno, the Rolex Giraglia regatta from St. Tropez to Genoa, and the Maxi Yacht Rolex Cup in Porto Cervo. TAG Heuer logos will be printed on FlyingNikka’s hull and sails as part of the partnership. During the races, each team member will wear TAG Heuer-branded clothing and a TAG Heuer Aquaracer Solargraph watch, a timepiece that represents the ultimate sporting performance and durability.
