Locks & Architectural Solutions (LAS), a key business of the Godrej Enterprises Group, today announced the launch of the ninth edition of its flagship home safety initiative Har Ghar Surakshit, featuring a bold, behaviour-changing campaign — ‘The Accidental Invitation Initiative’.
This year’s edition expands the idea of safety beyond physical security by spotlighting digital mindfulness as an essential layer of home protection. The initiative is built on a compelling and relevant insight: in today’s hyper-connected world, oversharing on social media can unknowingly turn into an “accidental invitation” to risk.
Key Highlights of the 2025 Edition
1. Accidental Invitation App
A first-of-its-kind digital platform created using AI, the app analyzes an individual’s social media behaviour (with permission) and generates a personalized Accidental Invitation Score, helping users understand how their online activity may compromise home safety. Supported by Meta, the initiative brings much-needed awareness to the rising threat of cyber-enabled crimes in India.
2. Behavioural Digital Films
A series of cinematic digital films dramatize everyday oversharing moments — from vacation posts to gym check-ins — turning relatable scenarios into cautionary tales and reinforcing the message that modern security begins with mindful behaviour, online and offline.
3. Launch of Neo Digital Locks Range
LAS also unveiled its all-new Neo Digital Locks Range, representing the next evolution in India’s smart home ecosystem. Engineered for mass-premium consumers, the range includes models with:
- Built-in video door phones
- Wi-Fi and Bluetooth connectivity
- Multiple access modes
- Anti-theft alarms
- Emergency power backup
Starting at ₹8,999, the Neo range aims to democratize smart security solutions and accelerate 21% growth in the segment. With the digital locks category already growing at 35%, the brand continues to strengthen its leadership in made-in-India smart locking systems.
Shyam Motwani, Business Head, LAS, Godrej Enterprises Group, said:
“For eight years, Har Ghar Surakshit has championed home safety as a shared responsibility. With the Accidental Invitation App, we are extending that mission into the digital realm. The launch of the Neo Digital Locks Range marks a strategic step toward redefining intelligent security for modern Indian homes. Our commitment remains not only to safeguard homes physically but also to empower citizens with the awareness needed to stay safe in a connected world.”
Impact & Legacy of Har Ghar Surakshit
Since its launch in 2018, the initiative has evolved into a purpose-driven platform using creativity, technology, and mass outreach to address changing safety challenges.
- 1.7 lakh+ home safety check-ups conducted to date
- 21,000+ check-ups in FY26 alone
- Consistent double-digit YoY growth in adoption of home safety and digital locking solutions
- A 30% surge in digital safety solution adoption last year
The 2025 campaign, conceptualized and developed by Adfactors PR, reinforces the initiative’s commitment to both social responsibility and business innovation.
Links
Accidental Invitation App: https://accidental-invitation.in/
Campaign Films:
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