Known for their value smartphones, the Chinese smartphone brand Poco announced that it’s going to be launching new true-wireless (TWS) earphones in India soon. By doing so, Poco are taking a step towards diversifying their product range, as this would be the first device launched which is not a smartphone.
Poco decided through their virtual fan meet amidst the lockdown on March 30, 2020. The meet, which saw over 500 people participate, was an efficient way of Poco trying to engage with their customers and admirers.
During the meet, Poco’s general manager, Mr. C Manmohan, ran a poll on Twitter asking the participants which product would the fans like to see next. The highest votes went to TWS earphones, with over 38% of the voters sharing a likeability towards them. Anyway, it’s very much possible that in the near future, Poco may manufacture all but for now, TWS earphones are the ones which are going to be released first.
With many brands releasing earbuds, Poco are about to enter a saturated market indeed. But, it’s not a stranger to that, having already done reasonably well in the smartphone market. The company mentioned that more information on the TWS earphones will be shared soon. Until then, stay safe!