So, you want a new TV but your partner wants some wall art. Or perhaps it’s the
other way around? Regardless, there’s no need to bicker, as Samsung has finally brought its gorgeous new lifestyle TV, The Frame. Designed by Yves Béhar, The Frame enhances your living space by displaying works of art when not in use as a TV. How? Use The Frame in Art Mode to select a work of art you’d like displayed, choosing from over 100 pieces created by artists selected by Samsung.
Further art is available from the Samsung Art Store – pay a monthly subscription (Rs. 500/month) or buy an image. The Art Store has more than 300 pieces by established and emerging artists, curated by the likes of Saatchi Art and Sedition. You can also add your own art and photos, saving them in The Frame’s My Collection folder. There’s app connectivity to enjoy too: download The Frame’s Smart View app to access customisation options.
The Frame comes with a snap-on Charcoal Black bezel (you can buy walnut, beige or white bezels, too) and Samsung’s No-Gap wall mount, enabling the TV to sit flush against the wall. An invisible connection (a transparent optical cable pairing with the One Connect box) adds to the illusion of real hanging art. When you’re done looking at pictures of flowers, enjoy binge-watching season three of Narcos on its 4K UHD display.
The Frame will be available in 55-inch and 65-inch screen sizes in India for Rs. 2,74,900 and Rs. 3,99,900 respectively.
As part of the introductory offer, customers buying The Frame can get free Samsung Galaxy S8+, six-month subscription of the Art Store worth Rs. 3,000; free No-Gap wall mount installation worth Rs. 10,000 and two-year warranty.